Have you ever played dodgeball as a kid? There's one player left on the other side you are trying to nail with a ball. He zigs and zags, runs, stops, starts, jumps and ducks in an effort to avoid your repeated efforts to hit him with the ball. Sales is a game of dodgeball. You repeatedly try to hit buyers with your sales pitch while they relentlessly avoid you.

Ghost Tree Sales looks for awesome and then makes it available to the world.

Strange Things Are Afoot At The Circle K. Natural and emerging brands are starting to replace tire old c-store brands with lengthy ingredients lists containing chemicals that are hard to pronounce. Ghost Tree Sales has partnered with Circle K to pioneer a new assortment to meet consumers’ shifting convenience needs.

Digitally native CPG brands that focus exclusively on E-commerce sales can find themselves digitally isolated. Algorithms isolate the brand by deprioritizing it within a sea of established brands. Digitally isolated, these isolated brands suffer low sales and high ROI. However, there is a solution to digital isolation.