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IS YOUR BRAND ACTUALLY READY FOR COSTCO?

Landing a Costco rotation is a milestone for any CPG brand, but it isn't always the right next step.

Too many emerging brands see Costco as a early target when it should be the result of years of market development and operational readiness. Without the right preparation, a Costco rotation can create as many problems as opportunities.

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Ghosts at Circle K

Strange Things Are Afoot At The Circle K. Natural and emerging brands are starting to replace tire old c-store brands with lengthy ingredients lists containing chemicals that are hard to pronounce. Ghost Tree Sales has partnered with Circle K to pioneer a new assortment to meet consumers’ shifting convenience needs.

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