Ghost Tree Sales is a focused and agile natural and specialty food broker that helps emerging and high-potential brands grow retail distribution and retail velocity in California and Canada—two of the most strategically important and dynamic markets in North America.
We work with as small, curated portfolio of brands, building them into category leaders in an increasingly competitive and fast-changing retail landscape. From independent retailers and regional chains to national accounts and digital pure-plays, our deep retail knowledge and relationships across all key channels help our brands secure shelf space, grow their footprint, and scale with purpose efficiently and effectively. We don’t buy shelf space, we win it.
Some of the brands we’ve helped develop include Dyla Brands, Dr. Tung’s, American Licorice, Bake City USA, Prince of Peace, The Matzo Project and The Better Berry Co.
What sets Ghost Tree Sales apart?
We’re not just a broker—we’re also brand owners. Our founder built and sold a leading stevia brand and now owns the #1 haskap brand globally. We understand the pressures of managing trade spend, sell-through and profitability. This gives us a real-world edge in aligning with emerging brands that need a hands-on, organized, and strategically focused partner. We stay on top of industry best practices, invest in category insights, and build long-term relationships that drive incremental retail growth…and thus your business.
Why California and Canada?
We’re native operators in both markets with decades of proven success. California is the most competitive and trend-setting market in North America—if your brand can win here, you gain a powerful launchpad for national growth. Canada, meanwhile, is the second-largest market in North America by volume but far more consolidated, offering a faster path to distribution with fewer retailers and less brand competition.
For international and early-stage brands, success in these two regions often signals to investors a strong investment potential and sets the stage for North American expansion. If you are looking to rapidly grow your brand sales and equity, attract investors or establish a strong cashflow and/or sell-out to enjoy a good life – we can help get you there.
