The Juice Evolution
From Watered Down to Wonderfully Pure
For decades, the grocery juice aisle has looked the same - rows of oversized bottles filled with watered-down juice from concentrate, loaded with sugar, fillers, and preservatives. But consumers are changing. Today’s shopper is smarter, more health-focused, and environmentally conscious. They want real nutrition, authentic flavor, and value that goes beyond volume.
That shift is sparking a quiet revolution in the juice category - away from bulky, take-home bottles and single-serve sugar bombs toward premium, nutrient-dense juice extracts like The Better Berry Co. Haskap.
From Concentrate to Concentrated Nutrition
Traditional juices are often diluted and/or heavily processed, stripping away much of the fruit’s natural goodness. The Better Berry Co’s 100% pressed haskap juice is the opposite - nothing added, nothing taken away. Just pure, cold-pressed berries packed with antioxidants, anthocyanins, and essential nutrients. The exceptionally dark red/purple juice is known to effectively and naturally fight inflammation.
This format evolution lets consumers take control. With just one or two tablespoons of haskap extract added to a glass or bottle of water, they can create their perfect juice - light and refreshing or bold and berry-rich. It’s flavor personalization and power at its best.
Smaller Bottle, Bigger Benefits
While the average juice bottle takes up seemingly half of your fridge and contributes to excess packaging waste, The Better Berry Co’s compact 17oz bottle is a sustainability win. Each bottle makes up to 30 glasses of juice. For retailers, it takes up far less space on the shelf which immediately delivers a higher sales per square foot benefit.
Retailers and consumers will love:
Less packaging waste
Less retail shelf space (freeing up room for a wider variety of products)
Lower shipping footprint
Easy online ordering and delivery
This is just better.
Smaller Bottle, Bigger Benefits
At first glance, a 17oz bottle of haskap juice priced at around $29.99 might seem premium - but the value is outstanding. Each bottle makes around 30 glasses of juice, which works out to about $1.00 per glass for a nutrient-packed, antioxidant-rich beverage made your way.
Compare that to buying 30 single-serve bottles of premium yet watered down juice at say $3.99 each - and the choice becomes clear.
Smaller Bottle, Bigger Benefits
The next generation of juice isn’t about bigger bottles or bolder labels - it’s about smarter choices. The Better Berry Co’s haskap extract is driving this evolution: real nutrition, customizable taste, sustainable packaging, and true value in every pour.
It’s not just juice.
It’s a better way to drink better.
