So, you’ve bought your Natural Products Expo West registration, designed and paid for an eye-catching well branded booth, paid for sales material and shelled out for travel, accommodations and a snappy new pair of shoes. How do you now ensure that all these marketing and selling expenses return on your financial investment rather than just amounting to one big show & tell?

Integrity, honesty and forgiveness are important business principles that will 100% drive success if practiced diligently. You do the work you get the benefits. It’s easy to deviate from these principles for short-term gain, but it comes at a cost. Retail FAKE SALES trample on the aforementioned principles and will always come at a cost to retail. Consumer forgiveness is what retailers hope for when caught running fake sales.

Learn how to make CPG retail slotting fees a win-win solution for your brand and your grocery retail partner.

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