How Ghost Tree Sales Uses the Principle of “Economy of Force” to Help New & Emerging CPG Brands Win Distribution

In the rapidly evolving world of consumer-packaged goods (CPG), few challenges are as daunting—or as critical—as breaking into retail distribution. For new and emerging brands, every dollar and every hour of effort counts. That’s why Ghost Tree Sales applies the timeless military principle of Economy of Force to its brokerage model: using the minimum necessary resources to achieve the maximum sales power in pursuit of the primary mission—getting brands on the shelf efficiently and effectively.